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Measuring the Impact of Employee Volunteerism
Corporate volunteerism programs are highly effective in leveraging the skills and enthusiasm of employees to make a difference in the community. They build a strong internal culture as well as goodwill...
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Why Recruiters Need to Think More Like Marketers
Does your corporate brand translate effectively to recruits? This is something we always encourage clients to think about when going through a branding initiative. After all, the best talent has...
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Closing the Knowledge Gap: The Unifying Power of a Corporate Brand
One logo does not always translate to one cohesive brand. One of our clients, a global management consulting firm, learned this first hand. After a series of acquisitions and internal restructuring,...
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Does CEO Engagement Lead to CSR Impact?
CECP recently held their 8th Annual Board of Boards CEO Conference, an event that brings together Fortune 500 CEOs to share their experiences around corporate societal engagement. While the event...
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Branding for Keeps: Using Your Brand to Recruit and Retain Top Talent
Professional services brands are built on reputation, relationships, and intellectual capital. That is to say, a professional services firm’s brand is largely based on its people. This is especially...
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Delivering on Innovation: From Buzzword to Brand Attribute
“Innovation” has become a buzzword recently, especially in professional services. We’ve heard with increasing frequency from many firms, especially in the management consulting space, their desire to...
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Corporate Social Responsibility Marketing: Best Content of the Year
The “Best Content” series brings you a handful of the most thought-provoking and informative articles, reports, and webinars related to CSR branding and marketing published over the last year, broken...
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At Large Firms, Empower Employees to Communicate Brand
BlackRock announced last month that it was establishing a new unit within the firm “charged with creating a unified company message and spreading it within the marketplace,” according to an article in...
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What Makes a Recruitment Film Great?
Recruitment can be a daunting task for any company. At large firms in particular, the challenge is to convince recruits that each employee is a valued individual, who will have the opportunity to make...
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Post-Merger Branding: Why Good on Paper is not Good Enough
It’s official: 2014 was a breakout year for M&A. According to Thompson Reuters, last year was the strongest year for dealmaking since before the recession. And this momentum seems to be carrying...
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