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Is Corporate Culture the Key to Restoring Trust in Financial Services?
In a recent article from Pensions and Investments, Pacific Investment Management’s COO, Douglas Hodge, argues that in order to restore trust, financial services must begin with culture. A strong...
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Employee Integration: A New Approach to Engaging the “Me Generation”
“Corporations seeking to maintain the interest of their highly gifted talent pools have noted the rising tides and have responded…They wisely understand that the ‘Me Generation’ whose irresponsible...
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BrandEd: Top 10 Most Viewed Posts of 2012
It’s been a little over a year since we launched our BrandEd blog. In that time we have focused on a range of topics specific to B2B branding and marketing – from advertising and online video to...
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From Employee to Brand Ambassador: Maximizing the Value of the Professional...
Last year we published a whitepaper that examined how professional services firms can leverage the power of branding to stand out in an increasingly competitive industry. It’s fairly comprehensive in...
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CSR and HR: Better Together
CSR minus HR is PR. This is a great quote, originally appearing in the World Business Council for Sustainable Development Driving Success, which speaks to a common challenge faced by many CSR...
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Internal Branding Campaigns: Why Success Starts With Research
We recently found ourselves in the following conversation: Client: We need to engage employees in our company’s new mission. We need your help with the execution of the communications campaign. We...
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Rebranding? Bank on Employees First
It’s no secret that Bank of America has suffered some reputation hits since the financial crisis – from high-profile lawsuits blaming the bank’s lending practices for the housing bust to public outcry...
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Measuring the Impact of Employee Volunteerism
Corporate volunteerism programs are highly effective in leveraging the skills and enthusiasm of employees to make a difference in the community. They build a strong internal culture as well as goodwill...
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Why Recruiters Need to Think More Like Marketers
Does your corporate brand translate effectively to recruits? This is something we always encourage clients to think about when going through a branding initiative. After all, the best talent has...
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Closing the Knowledge Gap: The Unifying Power of a Corporate Brand
One logo does not always translate to one cohesive brand. One of our clients, a global management consulting firm, learned this first hand. After a series of acquisitions and internal restructuring,...
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Does CEO Engagement Lead to CSR Impact?
CECP recently held their 8th Annual Board of Boards CEO Conference, an event that brings together Fortune 500 CEOs to share their experiences around corporate societal engagement. While the event...
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Branding for Keeps: Using Your Brand to Recruit and Retain Top Talent
Professional services brands are built on reputation, relationships, and intellectual capital. That is to say, a professional services firm’s brand is largely based on its people. This is especially...
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Delivering on Innovation: From Buzzword to Brand Attribute
“Innovation” has become a buzzword recently, especially in professional services. We’ve heard with increasing frequency from many firms, especially in the management consulting space, their desire to...
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Corporate Social Responsibility Marketing: Best Content of the Year
The “Best Content” series brings you a handful of the most thought-provoking and informative articles, reports, and webinars related to CSR branding and marketing published over the last year, broken...
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At Large Firms, Empower Employees to Communicate Brand
BlackRock announced last month that it was establishing a new unit within the firm “charged with creating a unified company message and spreading it within the marketplace,” according to an article in...
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What Makes a Recruitment Film Great?
Recruitment can be a daunting task for any company. At large firms in particular, the challenge is to convince recruits that each employee is a valued individual, who will have the opportunity to make...
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Post-Merger Branding: Why Good on Paper is not Good Enough
It’s official: 2014 was a breakout year for M&A. According to Thompson Reuters, last year was the strongest year for dealmaking since before the recession. And this momentum seems to be carrying...
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